On my way home from Lagoon yesterday (I got sunburned, which is looking like it will turn into a tan--woohoo!) I saw two billboard ads that I took notice to: McDonalds offering DVD rentals at $1 a night and Einstein Bagels' new salad. Wow. Way to lose your focus, guys!
Maybe its just because my father owns his own business and therefore I have been told business advice all my life, but I was actually shocked at the the ads.
What does one think when they think about McDonalds? Originally it was hamburger, fries, & shake; but it's been obviously expanded since then. (I think this is why In & Out does so well, they have, like, 6 menu items and they stick to just that and do it well.) DVD rentals?! What the crap? "I'll have a BigMac and Legally Blonde"?!
Enstein Bros Bagels...where have you gone? I have never once thought, "I want a really good salad. I think I'll go to a bagel place." There new one is: "Kickin’ Jerk Chicken Salad with Spicy Mango Vinaigrette" (mixed greens and napa slaw topped with our jerk chicken breast, mandarin oranges, pineapple chunks, crunchy Terra Stix™ and blazin’ spicy mango vinaigrette) Not exactly something I'd go to a bagel place to find.
I dunno...maybe it's just me.
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